Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.
2006
HF5415.13 .M36915 2006 (Mapit)
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Details
Title
Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.
ISBN
0253347599 (alk. paper)
9780253347596 (alk. paper)
9780253347596 (alk. paper)
Publication Details
Bloomington : Indiana University Press, c2006.
Language
English
Description
xii, 185 p. : ill. ; 25 cm.
Call Number
HF5415.13 .M36915 2006
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references (p. [159]-175) and index.
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Table of contents
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Table of Contents
In the flock and flow
Flock and flow : early systems
Flows
Flocks
The brand
The consumer
The corporation
Seventeen steps in the flock and flow system
Six marketing strategies.
Flock and flow : early systems
Flows
Flocks
The brand
The consumer
The corporation
Seventeen steps in the flock and flow system
Six marketing strategies.