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Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.

McCracken, Grant, 1951-
2006
HF5415.13 .M36915 2006 (Mapit)
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Title
Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.
Author
McCracken, Grant, 1951-
ISBN
0253347599 (alk. paper)
9780253347596 (alk. paper)
Published
Bloomington : Indiana University Press, [2006]
Copyright
©2006
Language
English
Description
xii, 185 pages : illustrations ; 25 cm
Call Number
HF5415.13 .M36915 2006
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references (p. [159]-175) and index.
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Table of contents
Record Appears in
On-Campus Resources > Books
All Resources
In the flock and flow
Flock and flow : early systems
Flows
Flocks
The brand
The consumer
The corporation
Seventeen steps in the flock and flow system
Six marketing strategies.

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