000310798 000__ 02014cam\a22003254a\4500 000310798 001__ 310798 000310798 005__ 20210513113559.0 000310798 008__ 060504s2007\\\\nyu\\\\\\b\\\\001\0\eng\\ 000310798 010__ $$a 2006046467 000310798 020__ $$a1400064287 000310798 020__ $$a9781400064281 000310798 035__ $$a(OCoLC)ocm68786839 000310798 040__ $$aDLC$$cDLC$$dBAKER$$dBTCTA$$dC#P$$dYDXCP$$dBUR$$dQP9 000310798 042__ $$apcc 000310798 049__ $$aISEA 000310798 05000 $$aHM1033$$b.H43 2007 000310798 08200 $$a302/.13$$222 000310798 1001_ $$aHeath, Chip. 000310798 24510 $$aMade to stick :$$bwhy some ideas survive and others die /$$cChip Heath & Dan Heath. 000310798 250__ $$a1st ed. 000310798 260__ $$aNew York :$$bRandom House,$$cc2007. 000310798 300__ $$a291 p. ;$$c22 cm. 000310798 504__ $$aIncludes bibliographical references (p. [259]-276) and index. 000310798 5050_ $$aIntroduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks. 000310798 520__ $$aUrban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description. 000310798 650_0 $$aSocial psychology. 000310798 650_0 $$aContagion (Social psychology) 000310798 650_0 $$aContext effects (Psychology) 000310798 7001_ $$aHeath, Dan,$$d1973- 000310798 85200 $$bgen$$hHM1033$$i.H43$$i2007 000310798 909CO $$ooai:library.usi.edu:310798$$pGLOBAL_SET 000310798 980__ $$aBIB 000310798 980__ $$aBOOK 000310798 994__ $$aC0$$bISE