@article{310801,
      author = {Kumar, Nirmalya. and Steenkamp, Jan-Benedict E. M.},
      url = {http://library.usi.edu/record/310801},
      title = {Private label strategy : how to meet the store brand  challenge /},
      publisher = {Harvard Business School Press,},
      recid = {310801},
      pages = {xvii, 270 p. :},
      address = {Boston, Mass. :},
      year = {2007},
}