000310801 000__ 01782pam\a22002774a\4500
000310801 001__ 310801
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000310801 008__ 060721s2007\\\\maua\\\\\b\\\\001\0\eng\\
000310801 010__ $$a  2006023780
000310801 020__ $$a1422101673
000310801 020__ $$a9781422101674
000310801 035__ $$a(OCoLC)ocm70718279
000310801 040__ $$aDLC$$cDLC$$dYDX$$dBAKER$$dYDXCP
000310801 049__ $$aISEA
000310801 05000 $$aHD69.B7$$bK855 2007
000310801 08200 $$a658.8/27$$222
000310801 1001_ $$aKumar, Nirmalya.
000310801 24510 $$aPrivate label strategy :$$bhow to meet the store brand challenge /$$cNirmalya Kumar, Jan-Benedict E.M. Steenkamp.
000310801 260__ $$aBoston, Mass. :$$bHarvard Business School Press,$$cc2007.
000310801 300__ $$axvii, 270 p. :$$bill. ;$$c24 cm.
000310801 504__ $$aIncludes bibliographical references (p. [231]-247) and index.
000310801 5050_ $$aBrand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Creating successful private labels is about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Conclusion -- Are brands dead?.
000310801 650_0 $$aBrand name products$$xMarketing.
000310801 7001_ $$aSteenkamp, Jan-Benedict E. M.
000310801 85200 $$bgen$$hHD69.B7$$iK855$$i2007
000310801 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip0617/2006023780.html
000310801 909CO $$ooai:library.usi.edu:310801$$pGLOBAL_SET
000310801 980__ $$aBIB
000310801 980__ $$aBOOK
000310801 994__ $$aC0$$bISE