@article{311037,
      author = {Rein, Irving J. and Kotler, Philip. and Shields, Ben.},
      url = {http://library.usi.edu/record/311037},
      title = {The elusive fan : reinventing sports in a crowded  marketplace /},
      publisher = {McGraw-Hill,},
      recid = {311037},
      pages = {xiv, 345 p. ;},
      address = {New York :},
      year = {2006},
}