TY  - BOOK
AU  - Rein, Irving J.
AU  - Kotler, Philip.
AU  - Shields, Ben.
CN  - GV716
CN  - GV716
CY  - New York :
DA  - c2006.
ID  - 311037
KW  - Sports
KW  - Sports
KW  - Communication in marketing.
KW  - Sports spectators
KW  - Professional sports
LK  - http://www.loc.gov/catdir/enhancements/fy0661/2006018779-b.html
LK  - http://www.loc.gov/catdir/enhancements/fy0661/2006018779-d.html
LK  - http://www.loc.gov/catdir/enhancements/fy0661/2006018779-t.html
PB  - McGraw-Hill,
PP  - New York :
PY  - c2006.
SN  - 0071454098 (alk. paper)
SN  - 9780071454094 (alk. paper)
T1  - The elusive fan :reinventing sports in a crowded marketplace /
TI  - The elusive fan :reinventing sports in a crowded marketplace /
UR  - http://www.loc.gov/catdir/enhancements/fy0661/2006018779-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0661/2006018779-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0661/2006018779-t.html
ER  -