000311037 000__ 01868cam\a2200397\a\4500
000311037 001__ 311037
000311037 005__ 20210513113626.0
000311037 008__ 060607s2006\\\\nyu\\\\\\b\\\\001\0\eng\\
000311037 010__ $$a  2006018779
000311037 019__ $$a67869080
000311037 020__ $$a0071454098 (alk. paper)
000311037 020__ $$a9780071454094 (alk. paper)
000311037 035__ $$a(OCoLC)ocm70158354
000311037 035__ $$a311037
000311037 040__ $$aDLC$$cDLC$$dC#P$$dBAKER$$dIXA$$dUKM$$dYDXCP$$dOCLCQ$$dQBX
000311037 043__ $$an-us---
000311037 049__ $$aISEA
000311037 05000 $$aGV716$$b.R45 2006
000311037 08200 $$a796.06/98$$222
000311037 1001_ $$aRein, Irving J.
000311037 24514 $$aThe elusive fan :$$breinventing sports in a crowded marketplace /$$cIrving Rein, Philip Kotler, Ben Shields.
000311037 260__ $$aNew York :$$bMcGraw-Hill,$$cc2006.
000311037 300__ $$axiv, 345 p. ;$$c24 cm.
000311037 504__ $$aIncludes bibliographical references (p. 307-327) and index.
000311037 5050_ $$aReaching the elusive fan : The fan challenge; Sports in trouble; How fans connect -- Connecting to the elusive fan: Reinventing the sports brand; Generating the sports brand transformation; Implementing the sports brand transformation; Communicating the sports brand -- Surviving in the sports fan marketplace: Sustaining the fan connection; Successful cases in sports branding; The future of fan connection.
000311037 650_0 $$aSports$$xMarketing.
000311037 650_0 $$aSports$$xEconomic aspects.
000311037 650_0 $$aCommunication in marketing.
000311037 650_0 $$aSports spectators$$zUnited States.
000311037 650_0 $$aProfessional sports$$zUnited States.
000311037 7001_ $$aKotler, Philip.
000311037 7001_ $$aShields, Ben.
000311037 85200 $$bgen$$hGV716$$i.R45$$i2006
000311037 85642 $$3Contributor biographical information$$uhttp://www.loc.gov/catdir/enhancements/fy0661/2006018779-b.html
000311037 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0661/2006018779-d.html
000311037 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/enhancements/fy0661/2006018779-t.html
000311037 909CO $$ooai:library.usi.edu:311037$$pGLOBAL_SET
000311037 980__ $$aBIB
000311037 980__ $$aBOOK
000311037 994__ $$aC0$$bISE