@article{311350,
      author = {Sisodia, Rajendra. and Wolfe, David B. and Sheth, Jagdish  N.},
      url = {http://library.usi.edu/record/311350},
      title = {Firms of endearment : how world-class companies profit  from passion and purpose /},
      publisher = {Wharton School Publishing,},
      recid = {311350},
      pages = {xxxii, 284 p. :},
      address = {Upper Saddle River :},
      year = {2007},
}