Introduction
Part A. Consumers and competitors : your strategic foundations
Key one : end-user benefits for growing niche markets
Key two : Pricing that pleases two masters
Key three : infotech-strengthened channels and supply chains
Key four : a targeted and frugal sales and marketing mix
Key five : customer services that generate repeat business
Part B. Profit-producing managerial and operational strategies
Key six : dynamic, "no-gaps" business planning
Key seven : people power through teaming and empowerment
Key eight : leveraged development, production, and outsourcing
Key nine : problem solving and "do-your-own" turnarounds
Key ten : linking growth strategies with profit plans.