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The elements of influence : introducing the Playmaker's Standard : the new essential system for managing competition, reputation, brand, and buzz / Alan Kelly.

Kelly, Alan, 1957-
2006
HD30.28 .K453 2006 (Mapit)
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Title
The elements of influence : introducing the Playmaker's Standard : the new essential system for managing competition, reputation, brand, and buzz / Alan Kelly.
Author
Kelly, Alan, 1957-
ISBN
0525949844
9780525949848
Published
New York : Dutton, [2006]
Copyright
©2006
Language
English
Description
x, 340 pages : illustrations ; 25 cm
Call Number
HD30.28 .K453 2006
Dewey Decimal Classification
658.4/012
Bibliography, etc. Note
Includes bibliographical references (p. [314]-325) and indexes.
Linked Resources
Table of contents only
Record Appears in
On-Campus Resources > Books
All Resources
The basics of playmaking
The playmaker's table
Methods and variables of playmaking
The making of the playmaker's standard.

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