Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz, Alex Gofman.
2007
HF5415.153 .M68 2007 (Mapit)
Available at General Collection
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Details
Title
Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz, Alex Gofman.
Author
Moskowitz, Howard R.
ISBN
0136136680 (alk. paper)
9780136136682 (alk. paper)
9780136136682 (alk. paper)
Publication Details
Upper Saddle River, N.J. : Wharton School Pub., c2007.
Language
English
Description
xvi, 252 p. : ill. ; 24 cm.
Call Number
HF5415.153 .M68 2007
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Gofman, Alex.
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