Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee.
2007
JF1525.P67 K68 2007 (Mapit)
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Title
Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee.
Author
ISBN
0131875159 (alk. paper)
9780131875159 (alk. paper)
9780131875159 (alk. paper)
Publication Details
Upper Saddle River, N.J. : Wharton School Pub., c2007.
Language
English
Description
xv, 332 p. : ill. ; 24 cm.
Call Number
JF1525.P67 K68 2007
Dewey Decimal Classification
352.7/48
Bibliography, etc. Note
Includes bibliographical references (p. 291-308) and index.
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