@article{311929, recid = {311929}, author = {Kotler, Philip. and Lee, Nancy,}, title = {Marketing in the public sector : a roadmap for improved performance /}, publisher = {Wharton School Pub.,}, address = {Upper Saddle River, N.J. :}, pages = {xv, 332 p. :}, year = {2007}, url = {http://library.usi.edu/record/311929}, }