@article{311929,
      author = {Kotler, Philip. and Lee, Nancy,},
      url = {http://library.usi.edu/record/311929},
      title = {Marketing in the public sector : a roadmap for improved  performance /},
      publisher = {Wharton School Pub.,},
      recid = {311929},
      pages = {xv, 332 p. :},
      address = {Upper Saddle River, N.J. :},
      year = {2007},
}