000311937 000__ 01837cam\a22003614a\4500
000311937 001__ 311937
000311937 005__ 20210513113821.0
000311937 008__ 051130s2006\\\\nyua\\\\\b\\\\001\0\eng\\
000311937 010__ $$a  2005034927
000311937 020__ $$a0789028689 (alk. paper)
000311937 020__ $$a9780789028686 (alk. paper)
000311937 020__ $$a0789028697 (pbk. : alk. paper)
000311937 020__ $$a9780789028693 (pbk. : alk. paper)
000311937 035__ $$a(OCoLC)ocm62430817
000311937 035__ $$a311937
000311937 040__ $$aDLC$$cDLC$$dBAKER$$dUKM$$dC#P$$dYDXCP$$dOCLCQ$$dIXA$$dBTCTA$$dIG#
000311937 042__ $$apcc
000311937 049__ $$aISEA
000311937 05000 $$aHF5415.127$$b.C34 2006
000311937 08200 $$a658.8/02$$222
000311937 1001_ $$aCahill, Dennis J.
000311937 24510 $$aLifestyle market segmentation /$$cDennis J. Cahill.
000311937 260__ $$aNew York :$$bHaworth Press,$$cc2006.
000311937 300__ $$axiii, 184 p. :$$bill. ;$$c23 cm.
000311937 440_0 $$aHaworth series in segmented, targeted, and customized marketing
000311937 504__ $$aIncludes bibliographical references (p. 171-181) and index.
000311937 5050_ $$aNonlifestyle issues -- Segmentation theory -- Nonlifestyle segmentation -- Lifestyle issues--prizm, lov, and vals -- Lifestyle considerations -- Prizm -- Psychographics -- Vals and list of values -- Psychographics again -- Lifestyle targets -- The mature market -- Teens and tweens -- Ethnic marketing and marketing to the disabled -- Applications -- Applying autobiographical memory to advertising -- The tribes: a new psychographic scheme -- Single-family houses -- Used cars -- Food -- Health care -- Other considerations and decision-making overlays -- Myers-briggs type indicator -- Family considerations -- Cases and thoughts.
000311937 650_0 $$aMarket segmentation.
000311937 650_0 $$aConsumers' preferences.
000311937 650_0 $$aConsumer behavior.
000311937 650_0 $$aLifestyles.
000311937 85200 $$bgen$$hHF5415.127$$i.C34$$i2006
000311937 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip064/2005034927.html
000311937 909CO $$ooai:library.usi.edu:311937$$pGLOBAL_SET
000311937 980__ $$aBIB
000311937 980__ $$aBOOK
000311937 994__ $$aC0$$bISE