Nonlifestyle issues
Segmentation theory
Nonlifestyle segmentation
Lifestyle issues
prizm, lov, and vals
Lifestyle considerations
Prizm
Psychographics
Vals and list of values
Psychographics again
Lifestyle targets
The mature market
Teens and tweens
Ethnic marketing and marketing to the disabled
Applications
Applying autobiographical memory to advertising
The tribes: a new psychographic scheme
Single-family houses
Used cars
Food
Health care
Other considerations and decision-making overlays
Myers-briggs type indicator
Family considerations
Cases and thoughts.