Naked conversations : how blogs are changing the way businesses talk with customers / Robert Scoble and Shel Israel.

Souls of the Borg
Everything never changes
Word of mouth on steroids
Direct access
Little companies, long reach
Consultants who get it
Survival of the publicists
Blogs and national cultures
Thorns in the roses
Doing it wrong
Doing it right
How not to get dooced
Blogging in a crisis
Emerging technology
The conversational era.