@article{312374,
      author = {Carlson, Curtis Ray. and Wilmot, William W.},
      url = {http://library.usi.edu/record/312374},
      title = {Innovation : the five disciplines for creating what  customers want /},
      publisher = {Crown Business,},
      recid = {312374},
      pages = {356 p. :},
      address = {New York :},
      year = {2006},
}