Why listen to us?
The essence of innovation: how Frank hit a home run
Innovate or die: the exponential economy
Discipline 1: Important needs. Work on important customer and market needs: the RFID tag
Creating customer value: your only job
Discipline 2: value creation. It's as simple as NABC: how Liz got her big job
Watering holes for creating value: the day the BBC walked in
More ideas for faster value creation: origins of Linux
Your elevator pitch: how HDTV began
Your innovation plan: from the ski slope to the firehouse
Discipline 3: innovation champions. A champion: the Mayor of Kellyville
Discipline 4: innovation teams. Genius of teams: Douglas Engelbart and the birth of the personal computer
Forming the innovation team: how we won an Emmy for HDTV
Overcoming blockages to innovation: Jim Torpedoes a splended idea
Innovation motivators: saving Larry's life
Discipline 5: organizational alignment. Your innovation team: you can start now
The innovation enterprise: continuous value creation (CVC) throughout
Innovation's five disciplines: a foundation for national competitiveness in a world of abundance
Appendix: value factor analysis.