Catalyst code : the strategies behind the world's most dynamic companies / David S. Evans and Richard Schmalensee.
Evans, David S. (David Sparks), 1954-; Schmalensee, Richard.
2007
HD9999.M78 E94 2007 (Mapit)
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Title Catalyst code : the strategies behind the world's most dynamic companies / David S. Evans and Richard Schmalensee.
Author Evans, David S. (David Sparks), 1954-
ISBN 9781422101995 (alk. paper)
1422101991 (alk. paper)
Publication Details Boston, Mass. : Harvard Business School Press, c2007.
Language English
Description xi, 228 p. : ill. ; 24 cm.
Call Number HD9999.M78 E94 2007
Dewey Decimal Classification 658/.046
Bibliography, etc. Note Includes bibliographical references (p. 207-216) and index.
Added Author Schmalensee, Richard.
Linked Resources Table of contents only
Record Appears in On-Campus Resources > Books
All Resources
What is a catalyst?
Build a catalyst strategy
Identify the catalyst community
Establish a pricing structure
Design the catalyst for success
Focus on profitability
Compete strategically with other catalysts
Experiment and evolve
Cracking the catalyst code.

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