Marketing metrics :: 50+ metrics every executive should master /: Paul W. Farris ... [et al.].

Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.].

Farris, Paul W.

2006

HF5415.2 .M35543 2006 (Mapit)

Available at General Collection

Formats

Title Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.].

ISBN 0131873709 (alk. paper)
9780131873704 (alk. paper)

Publication Details Upper Saddle River, N.J. : Wharton School Pub., c2006.

Language English

Description xvi, 359 p. : ill. ; 25 cm.

Call Number HF5415.2 .M35543 2006

Dewey Decimal Classification 658.8/3

Bibliography, etc. Note Includes bibliographical references (p. 335-337) and index.

Added Author Farris, Paul W.

Linked Resources Table of contents