Go to main content

Marketing metrics : 50+ metrics every executive should master / Paul W. Farris [and others].

Farris, Paul W.
2006
HF5415.2 .M35543 2006 (Mapit)
Available at General Collection
Formats
Format
BibTeX
MARCXML
TextMARC
MARC
DublinCore
EndNote
NLM
RefWorks
RIS
Add to Basket

Items

Details

Title
Marketing metrics : 50+ metrics every executive should master / Paul W. Farris [and others].
ISBN
0131873709 (alk. paper)
9780131873704 (alk. paper)
Published
Upper Saddle River, N.J. : Wharton School Pub., [2006]
Copyright
©2006
Language
English
Description
xvi, 359 pages : illustrations ; 25 cm
Call Number
HF5415.2 .M35543 2006
Dewey Decimal Classification
658.8/3
Bibliography, etc. Note
Includes bibliographical references (p. 335-337) and index.
Added Author
Farris, Paul W.
Linked Resources
Table of contents
Record Appears in
On-Campus Resources > Books
All Resources
Introduction
Share of hearts, minds, and markets
Margins and profits
Product and portfolio management
Customer profitability
Sales force and channel management
Pricing strategy
Promotion
Advertising media and Web metrics
Marketing and finance
The marketing metrics x-ray.

Browse Subjects

Show more subjects...

Statistics

from
to
Export