@article{312386,
      author = {Farris, Paul W.},
      url = {http://library.usi.edu/record/312386},
      title = {Marketing metrics : 50+ metrics every executive should  master /},
      publisher = {Wharton School Pub.,},
      recid = {312386},
      pages = {xvi, 359 p. :},
      address = {Upper Saddle River, N.J. :},
      year = {2006},
}