TY  - BOOK
T1  - Marketing metrics :50+ metrics every executive should master /
DA  - c2006.
CY  - Upper Saddle River, N.J. :
AU  - Farris, Paul W.
CN  - HF5415.2
CN  - HF5415.2
PB  - Wharton School Pub.,
PP  - Upper Saddle River, N.J. :
PY  - c2006.
ID  - 312386
KW  - Marketing research.
KW  - Marketing
SN  - 0131873709 (alk. paper)
SN  - 9780131873704 (alk. paper)
TI  - Marketing metrics :50+ metrics every executive should master /
LK  - http://www.loc.gov/catdir/toc/ecip062/2005031114.html
UR  - http://www.loc.gov/catdir/toc/ecip062/2005031114.html
ER  -