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000312386 001__ 312386
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000312386 008__ 051102s2006\\\\njua\\\\\b\\\\001\0\eng\\
000312386 010__ $$a  2005031114
000312386 020__ $$a0131873709 (alk. paper)
000312386 020__ $$a9780131873704 (alk. paper)
000312386 035__ $$a(OCoLC)ocm62281450
000312386 035__ $$a312386
000312386 040__ $$aDLC$$cDLC$$dUKM$$dBAKER$$dC#P$$dGHG$$dPUL$$dIG#$$dBTCTA$$dYDXCP
000312386 042__ $$apcc
000312386 049__ $$aISEA
000312386 05000 $$aHF5415.2$$b.M35543 2006
000312386 08200 $$a658.8/3$$222
000312386 24500 $$aMarketing metrics :$$b50+ metrics every executive should master /$$cPaul W. Farris ... [et al.].
000312386 260__ $$aUpper Saddle River, N.J. :$$bWharton School Pub.,$$cc2006.
000312386 300__ $$axvi, 359 p. :$$bill. ;$$c25 cm.
000312386 504__ $$aIncludes bibliographical references (p. 335-337) and index.
000312386 5050_ $$aIntroduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray.
000312386 650_0 $$aMarketing research.
000312386 650_0 $$aMarketing$$xMathematical models.
000312386 7001_ $$aFarris, Paul W.
000312386 85200 $$bgen$$hHF5415.2$$i.M35543$$i2006
000312386 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/ecip062/2005031114.html
000312386 909CO $$ooai:library.usi.edu:312386$$pGLOBAL_SET
000312386 980__ $$aBIB
000312386 980__ $$aBOOK