Items
Details
Table of Contents
Introduction
Share of hearts, minds, and markets
Margins and profits
Product and portfolio management
Customer profitability
Sales force and channel management
Pricing strategy
Promotion
Advertising media and Web metrics
Marketing and finance
The marketing metrics x-ray.
Share of hearts, minds, and markets
Margins and profits
Product and portfolio management
Customer profitability
Sales force and channel management
Pricing strategy
Promotion
Advertising media and Web metrics
Marketing and finance
The marketing metrics x-ray.