@article{312410,
      recid = {312410},
      author = {Kaplan, Steve,},
      title = {Bag the elephant! : how to win & keep big customers /},
      publisher = {Bard Press,},
      address = {Austin, TX :},
      pages = {207 p. :},
      year = {2005},
      note = {Includes index.},
      url = {http://library.usi.edu/record/312410},
}