@article{312410, recid = {312410}, author = {Kaplan, Steve,}, title = {Bag the elephant! : how to win & keep big customers /}, publisher = {Bard Press,}, address = {Austin, TX :}, pages = {207 p. :}, year = {2005}, note = {Includes index.}, url = {http://library.usi.edu/record/312410}, }