000312413 000__ 01650cam\a2200373\a\4500
000312413 001__ 312413
000312413 005__ 20210513113904.0
000312413 008__ 060921s2007\\\\ilu\\\\\\b\\\\001\0\eng\\
000312413 010__ $$a  2006030817
000312413 019__ $$a76936643
000312413 020__ $$a9781419596063
000312413 020__ $$a1419596063
000312413 035__ $$a(OCoLC)ocm71800526
000312413 035__ $$a312413
000312413 040__ $$aDLC$$cDLC$$dBAKER$$dYDXCP$$dVPL$$dBTCTA$$dIXA$$dUKM
000312413 049__ $$aISEA
000312413 05000 $$aHF5415.5$$b.M1833 2007
000312413 08200 $$a658.8/12$$222
000312413 1001_ $$aMcConnell, Ben.
000312413 24510 $$aCitizen marketers :$$bwhen people are the message /$$cBen McConnell and Jackie Huba.
000312413 260__ $$aChicago, IL :$$bKaplan Pub.,$$cc2007.
000312413 300__ $$axiv, 223 p. ;$$c24 cm.
000312413 504__ $$aIncludes bibliographical references (p. 213-215) and index.
000312413 5050_ $$aIntroduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business -- Conclusion -- Acknowledgments -- Endnotes -- Bibliography -- Index.
000312413 650_0 $$aCustomer relations.
000312413 650_0 $$aSocial media.
000312413 650_0 $$aSocial media$$xEconomic aspects.
000312413 650_0 $$aInternet$$xSocial aspects.
000312413 650_0 $$aInteractive marketing.
000312413 7001_ $$aHuba, Jackie.
000312413 85200 $$bgen$$hHF5415.5$$i.M1833$$i2007
000312413 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip071/2006030817.html
000312413 85642 $$3Contributor biographical information$$uhttp://www.loc.gov/catdir/enhancements/fy0701/2006030817-b.html
000312413 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0701/2006030817-d.html
000312413 909CO $$ooai:library.usi.edu:312413$$pGLOBAL_SET
000312413 980__ $$aBIB
000312413 980__ $$aBOOK
000312413 994__ $$aC0$$bISE