Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.

The guerrilla approach
What is guerrilla marketing today?
The need for guerrilla marketing
The sixteen monumental secrets of guerrilla marketing
Developing a guerrilla marketing plan
Developing truly creative marketing
Selecting the most lethal marketing methods
Secrets of saving marketing money
Research : the starting point of a guerrilla marketing campaign
Minimedia marketing
Truths about minimedia marketing
Maximedia marketing
Guerrilla-style maximedia marketing
New-media marketing
E-media marketing
Info-media marketing
Human-media marketing
Nonmedia marketing
The nature of the guerrilla
Guerrilla company attributes
Guerrilla company attitudes
Guerrilla marketing psychology
The 200 weapons of guerrilla marketing
Acknowledgements
Informational arsenal for guerrillas
Index.