Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J Kaden.
Kaden, Robert J.
2006
HF5415.2 .K24 2006 (Mapit)
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Title Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J Kaden.
Author Kaden, Robert J.
ISBN 0749445742
9780749445744
Publication Details London ; Philadelphia : Kogan Page, 2006.
Language English
Description xiv, [233] p. : ill. ; 24 cm.
Call Number HF5415.2 .K24 2006
Dewey Decimal Classification 658.8/3
Note Includes bibliographical references (p. [233]) and index.
Bibliography, etc. Note Includes bibliographical references (p. [233]) and index.
Linked Resources Table of contents only
Publisher description
Record Appears in On-Campus Resources > Books
All Resources
Customer attitudes : should you even care?
Asking the right questions
How the big guys do it : large-company research
How to get started
How much does research cost?
Using research professionals
How much research should you do?
The research plan
Focus groups
Brainstorming and other ideation processes
Surveys
Writing questionnaires
Sampling
How to conduct surveys
Organizing data
Statistical techniques
Telling the story : analyzing survey results
Putting results into action.

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