pt. I. Majority rules : "minorities" and the media
1. Diversity in the land of majority rule
Who are the minorities?
Population projections
The racial and cultural mix : from melting pot to minorities to multiculturalism
Growing racial and ethnic diversity : an international phenomenon
The future of the multicultural United States
Are the media maximizing the opportunity created by the increasing racial and ethnic diversity?
2. Do the media matter?
The functions of media in society
The mass media
Do the media matter?
News coverage and nob violence
The influence of the media on bigotry
How do the media matter?
From mass media to class media
pt. II. Racialism in entertainment portrayals
3. The roots of racial stereotypes in American entertainment
The history and stereotyping of people of color in the United States
The beginnings of mass entertainment : racialism on stage
Racialism in the movies
The changes in racial stereotyping during Hollywood's legacy
The shameful legacy of racial stereotyping in entertainment media
4. Stereotypes extend into television and the video age
Portrayals of people of color in American entertainment media since World War II
TV portrayals : the first 50 years
Racial imagery in the video age
Stereotypes in video games
Audience demand can affect change


pt. III. Racialism in public communication
5. The press : a legacy of exclusion
Phases and patterns in the treatment of people of color in news media
Obstacles to multiracial news coverage
Newsroom policy and race
Taking "time out" to improve news accuracy
6. Advertising : the media's not-so-silent partner
Advertising and media in the land of plenty
Race and ethnicity in advertising
Advertising images : protests and progress
Integration in advertising
Mining multicultural markets
Advertising ethics and ethnic media
7. Public relations : influencing the content of the media
Diversity and room for growth
Women of color in public relations
Why public relations needs people of color
The influence of public relations on news media
Diversity in public relations
An agenda for diversity in public relations education
An agenda for diversity in the public relations field
pt. IV. Women of color in the media
8. Women of color : two strikes and ... ?
Breaking the barrier : Black women rise to the top
Sex, servants, and stereotypes : Latinas in the media
From geisha girl to woman warrior : cashing in on the Asian mystique
Newswomen of color
Newsroom power and practices : perpetuating inaccurate portrayals
Power and positions : diversity in the evening news


pt. V. Strategies for dealing with racially insensitive media
9. Access : toward diversity with (un)deliberate speed
Discrimination in the film and television entertainment industries
The racial composition of the news media workforce
The recruitment and retention of people of color
21st century discrimination
10. Advocacy : pressuring the media to change
Challenging bias in broadcasting
Expanding multiculturalism in the newspaper industry
The impact of professional organizations of people of color in the media
Advocacy in the entertainment industry
Advocacy in education
Confronting the status quo and increasing multiculturalism in the media
11. Alternatives : colorful firsts in class communication
Communication before the Europeans
Early printing in America
The first Latino newspaper : El Misisipí in 1808
The first Black newspaper : Freedom's journal in 1827
The first Native American newspaper : The Cherokee Phoenix in 1828
The first Asian Pacific American newspaper : The Golden Hills' new in 1854
Similarities in the first newspapers of people of color
pt. VI. The rise of class communication
12. 21st-century challenges and opportunities
The growth of racial diversity
The technological advances in communication media
The targeting of audience segments by the media
The communication media and the segmented society
New opportunities : the rise of class communication
Controlling the destiny of communication media
Segmented media : are we losing the common culture that bonds us?