How voters decide : information processing during election campaigns / Richard R. Lau, David P. Redlawsk.
Lau, Richard R.; Redlawsk, David P.
2006
JK1967 .L38 2006 (Mapit)
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Title How voters decide : information processing during election campaigns / Richard R. Lau, David P. Redlawsk.
Author Lau, Richard R.
ISBN 9780521613064 (pbk.)
052161306X (pbk.)
0521848598
9780521848596
Imprint Cambridge ; New York : Cambridge University Press, 2006.
Language English
Description xvii, 344 p. : ill. ; 23 cm.
Call Number JK1967 .L38 2006
Dewey Decimal Classification 324.973
Bibliography, etc. Note Includes bibliographical references (p. 313-333) and index.
Added Author Redlawsk, David P.
Series Cambridge studies in public opinion and political psychology
Linked Resources Table of contents only
Publisher description
Record Appears in On-Campus Resources > Books
All Resources
I: Theory and methods
Introduction
A new theory of voter decision making
Studying voting as a process
What is correct voting?
II: Information processing
What voters do : a first cut
Individual differences in information processing
Campaign effects on information processing
III: Politics
Evaluating candidates
Voting
Voting correctly
Political heuristics
IV: Conclusion
A look back and a look forward.

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