The secret to GE's success / William E. Rothschild.
Rothschild, William E.
2007
HD9697.A3 U558 2007 (Mapit)
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Title The secret to GE's success / William E. Rothschild.
Author Rothschild, William E.
ISBN 0071475931 (alk. paper)
9780071475938 (alk. paper)
Publication Details New York : McGraw-Hill, c2007.
Language English
Description xvi, 293 p. : ill. ; 24 cm.
Call Number HD9697.A3 U558 2007
Dewey Decimal Classification 338.7/62130973
Bibliography, etc. Note Includes bibliographical references (p. 271-274) and index.
Linked Resources Table of contents only
Publisher description
Record Appears in On-Campus Resources > Books
All Resources
Living better with electricity : GE's first stage, 1879 to 1939, Edison-Swope/Young
Selecting the wrong technology
Becoming the leader
Seeking advice and sharing the wealth
Staying # 1
Diversification and decentralization : GE's second stage, 1940 to 1970, Wilson/Borch
Winning the war
Decentralized growth
Professional management
The conversion of Ronald Reagan
GE can do anything it wants to do
Portfolio leadership : GE's third stage, 1971-to 2001, Borch/Welch
Admitting mistakes
Pruning and divesting
Nothing is sacred
GE's cultural revolution
Back to the future : GE's fourth stage, 2001 to present, Immelt
Go big!
More cultural changes
Success factors.

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