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Living better with electricity : GE's first stage, 1879 to 1939, Edison-Swope/Young
Selecting the wrong technology
Becoming the leader
Seeking advice and sharing the wealth
Staying # 1
Diversification and decentralization : GE's second stage, 1940 to 1970, Wilson/Borch
Winning the war
Decentralized growth
Professional management
The conversion of Ronald Reagan
GE can do anything it wants to do
Portfolio leadership : GE's third stage, 1971-to 2001, Borch/Welch
Admitting mistakes
Pruning and divesting
Nothing is sacred
GE's cultural revolution
Back to the future : GE's fourth stage, 2001 to present, Immelt
Go big!
More cultural changes
Success factors.
Selecting the wrong technology
Becoming the leader
Seeking advice and sharing the wealth
Staying # 1
Diversification and decentralization : GE's second stage, 1940 to 1970, Wilson/Borch
Winning the war
Decentralized growth
Professional management
The conversion of Ronald Reagan
GE can do anything it wants to do
Portfolio leadership : GE's third stage, 1971-to 2001, Borch/Welch
Admitting mistakes
Pruning and divesting
Nothing is sacred
GE's cultural revolution
Back to the future : GE's fourth stage, 2001 to present, Immelt
Go big!
More cultural changes
Success factors.