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Chasing cool : standing out in today's cluttered marketplace / Noah Kerner and Gene Pressman with Andrew Essex.

Kerner, Noah.; Pressman, Gene.; Essex, Andrew.
2007
HF5415 .K456 2007 (Mapit)
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Title
Chasing cool : standing out in today's cluttered marketplace / Noah Kerner and Gene Pressman with Andrew Essex.
Author
Kerner, Noah.
Edition
First Atria Books hardcover edition.
ISBN
0743497090
9780743497091
Published
New York : Atria Books, 2007.
Language
English
Description
xvi, 248 pages : illustrations ; 22 cm
Call Number
HF5415 .K456 2007
Dewey Decimal Classification
658.8
Note
Includes index.
Added Author
Pressman, Gene.
Essex, Andrew.
Linked Resources
Publisher description
Table of contents only
Sample text
Record Appears in
On-Campus Resources > Books
All Resources
The iPod of my industry
Ordering in
Disruptive for disruption's sake
Borrowing equity
Risk management
Don't full up your cup
Outro.

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