@article{313503,
      author = {Katz, Helen E.},
      url = {http://library.usi.edu/record/313503},
      title = {The media handbook : a complete guide to advertising media  selection, planning, research, and buying /},
      publisher = {L. Erlbaum Associates,},
      recid = {313503},
      pages = {xvii, 189 p. :},
      address = {Mahwah, N.J. :},
      year = {2007},
}