TY  - BOOK
T1  - The media handbook :a complete guide to advertising media selection, planning, research, and buying /
DA  - 2007.
CY  - Mahwah, N.J. :
AU  - Katz, Helen E.
ET  - 3rd ed.
CN  - HF5826.5
CN  - HF5826.5
PB  - L. Erlbaum Associates,
PP  - Mahwah, N.J. :
PY  - 2007.
ID  - 313503
KW  - Advertising media planning.
KW  - Mass media and business.
KW  - Marketing channels.
SN  - 9780805857184 (pbk. : alk. paper)
SN  - 0805857184 (pbk. : alk. paper)
SN  - 0805857176 (alk. paper)
SN  - 9780805857177 (alk. paper)
TI  - The media handbook :a complete guide to advertising media selection, planning, research, and buying /
LK  - http://www.loc.gov/catdir/enhancements/fy0701/2005057745-d.html
LK  - http://www.loc.gov/catdir/enhancements/fy0701/2005057745-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0701/2005057745-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0701/2005057745-t.html
ER  -