@article{31388,
      note = {"A worldwide study sponsored by the International  Advertising Association."},
      author = {Boddewyn, J. J. and Marton, Katherin,},
      url = {http://library.usi.edu/record/31388},
      title = {Comparison advertising : a worldwide study /},
      publisher = {Hastings House,},
      recid = {31388},
      pages = {x, 245 p. :},
      address = {New York :},
      year = {1978},
}