TY  - BOOK
T1  - Comparison advertising :a worldwide study /
DA  - c1978.
CY  - New York :
AU  - Boddewyn, J. J.
AU  - Marton, Katherin,
CN  - HF5827
CN  - HF5827
PB  - Hastings House,
PP  - New York :
PY  - c1978.
N1  - "A worldwide study sponsored by the International Advertising Association."
N1  - Includes index.
ID  - 31388
KW  - Comparative advertising.
SN  - 0803812493
TI  - Comparison advertising :a worldwide study /
ER  -