1: Think big
2: The building blocks
Down to earth
Keep your hands dirty; SAS institute
Make short-term goals and long-term horizons; Sonic drive-in
Let go; Cabela's
Have everyone think and act like an owner; Koch industries
Invent new businesses; Dot foods
Create win-win solutions; Medline industries
Choose your competitors; PETCO animal supplies
Build communities; Strayer education
Grow future leaders; O'Reilly automotive
3: The QUAD: a self-evaluation and ranking
4: The research
5: Charts.