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Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow.

Altstiel, Tom.; Grow, Jean.
2006
HF5823 .A758 2006
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Title
Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow.
Author
Altstiel, Tom.
ISBN
9781412917964 (pbk.)
1412917964 (pbk.)
Published
Thousand Oaks, Calif. : Sage Publications, [2006]
Copyright
©2006
Language
English
Description
xvi, 389 pages : illustrations ; 28 cm
Call Number
HF5823 .A758 2006
Dewey Decimal Classification
659.1
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Grow, Jean.
Linked Resources
Publisher description
Table of contents
Contributor biographical information
Record Appears in
On-Campus Resources > Books
All Resources
Copy and creativity
Getting started
Issues in a changing marketplace
Concepting
Design for writers
Campaigns
Headlines and taglines
Body copy
Print
Out-of-home
Direct mail
Radio
Television
Internet
Promotions and point of purchase
Business-to-business
Selling it.

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