Chaotic markets : thriving in a world of unpredictability / A. Coskun Samli.

The causes of chaotic pressures
Past strategies were good, but

Conventional wisdom-not
Early performance assessment as a start
The role of the counterchaos marketer
Developing a learning organization
The art and science of improvisation
Products and services in generating consumer value
The drive to innovate
Using one's strengths
Because we have been doing it this way traditionally
It is not what they do-it is what we should be doing
What are those markets anyway?
Reaching the markets
Postscript.