Items
Details
Table of Contents
The new market model
Execution in marketing
Identifying opportunities
Matching markets with competencies
Segmenting to find the sweet spots in a market that matters
Meeting customer needs and beating competition
Structuring systems and processes to serve customers
Creating a company-wide marketing culture
Measuring enterprise and market for a custom fit
Conclusion : sustaining marketing excellence.
Execution in marketing
Identifying opportunities
Matching markets with competencies
Segmenting to find the sweet spots in a market that matters
Meeting customer needs and beating competition
Structuring systems and processes to serve customers
Creating a company-wide marketing culture
Measuring enterprise and market for a custom fit
Conclusion : sustaining marketing excellence.