The Beauty backlash [videorecording] / BBC ; The Open University ; produced and directed by Joanna Lee.
2007
HQ1219 .B43 2007
Available at DVDs
Items
Details
Title
The Beauty backlash [videorecording] / BBC ; The Open University ; produced and directed by Joanna Lee.
Uniform Title
Money programme (Television program)
Publication Details
Princeton, N.J. : Films for the Humanities & Sciences, p2007, c2006.
Language
English
Language Note
Closed-captioned.
Description
1 videodisc (30 min.) : sd., col. ; 4 3/4 in.
Call Number
HQ1219 .B43 2007
Dewey Decimal Classification
659.1
Distributor No.
37080 Films for the Humanities & Sciences
Summary
With it's "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for a socioeconomic discourse. --Container.
Note
Originally co-produced by BBC and The Open University in 2006 as a segment of: The money programme.
Reporter: Libby Potter
Reporter: Libby Potter
Credits
Camera, Toby Ralph, Jonathan Young ; editor: Clive Edwards.
System Details Note
DVD-R.
Added Author
Lee, Joanna.
Edwards, Clive, 1939-
Potter, Libby.
Edwards, Clive, 1939-
Potter, Libby.
Added Corporate Author
BBC Video (Firm)
Open University.
Films for the Humanities & Sciences (Firm)
Open University.
Films for the Humanities & Sciences (Firm)
Record Appears in
On-Campus Resources > DVDs
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