Strategies and tools for corporate blogging / John Cass.

The need for blogger relations
Determining if your organization should blog
Developing a blogger relations strategy
Blogging guidelines for companies
Tools for blogger relations
Writing for blogger relations
Dialogue and the art of conversation for effective blogger relations
Brand strategies for effective blogging
Blogosphere communities : lessons from the automobile blogging community
Blogs from the customer's perspective
The future of blogger relations : podcasting, Web 2.0, and social media.