@article{315544,
      recid = {315544},
      author = {Lehu, Jean-Marc.},
      title = {Branded entertainment : product placement & brand  strategy in the entertainment business /},
      publisher = {Kogan Page,},
      address = {London ;},
      pages = {ix, 266 p. :},
      year = {2007},
      url = {http://library.usi.edu/record/315544},
}