TY  - BOOK
AU  - Lehu, Jean-Marc.
CN  - HF6146.P78
CN  - HF6146.P78
CY  - London ;
CY  - Philadelphia :
DA  - 2007.
ID  - 315544
KW  - Product placement in mass media.
KW  - Product management.
LK  - http://www.loc.gov/catdir/toc/ecip079/2007003323.html
LK  - http://www.loc.gov/catdir/enhancements/fy0715/2007003323-d.html
PB  - Kogan Page,
PP  - London ;
PP  - Philadelphia :
PY  - 2007.
SN  - 9780749449407
SN  - 0749449403
T1  - Branded entertainment :product placement & brand strategy in the entertainment business /
TI  - Branded entertainment :product placement & brand strategy in the entertainment business /
UR  - http://www.loc.gov/catdir/toc/ecip079/2007003323.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2007003323-d.html
ER  -