TY  - BOOK
T1  - The soul of the corporation :how to manage the identity of your company /
DA  - c2008.
CY  - Upper Saddle River, N.J. :
AU  - Bouchikhi, Hamid.
AU  - Kimberly, John R.
CN  - HD58.7
CN  - HD58.7
PB  - Wharton School Pub.,
PP  - Upper Saddle River, N.J. :
PY  - c2008.
ID  - 315560
KW  - Corporate culture.
KW  - Corporate image.
KW  - Brand name products
KW  - Business names
SN  - 9780131857261 (alk. paper)
SN  - 0131857266 (alk. paper)
TI  - The soul of the corporation :how to manage the identity of your company /
LK  - http://www.loc.gov/catdir/toc/ecip0718/2007020423.html
UR  - http://www.loc.gov/catdir/toc/ecip0718/2007020423.html
ER  -