Riches in niches : how to make it BIG in a small market / by Susan Friedmann.

Confessions of a nichepreneur
A case for the prosecution: Why should I become a nichepreneur?
The glue that holds your niche together
Susan's seven secrets
Success strategies of niche marketing:
Your sneak preview
Susan's secret success strategy #1 The name of the game
Susan's secret success strategy #2 Build your media muscle
Susan's secret success strategy #3 Move the movers, shake the shakers
Susan's secret success strategy #4 Catch writing fever
Susan's secret success strategy #5 The triple "E" equation: experts educate exponentially
Susan's secret success strategy #6 The expert is always "in"
Susan's secret success strategy #7 The wind beneath their wings
Your life as a nichepreneur
A gold mine of resource riches
Epilogue
About the author.