The elusive "it" factor
No one is born with the "it" factor : no matter what your parents say
The enormous value of building connections
How to turn every conversation into a connection
How to build instant connections by painting pictures with your words
How to make boring jargon and stats fascinating
Preserve your hard-won connections by avoiding patronizing patter
Perfecting your elevator pitch : how to wow them in just three floors
How to enhance your connections with meaningful praise and helpful criticism
How to succeed at "small talk" (it's the only way to get to "big talk")
How to get noticed at meetings
The "it" factor five-step implementation program
The delights of having the "it" factor.