@article{315574,
      author = {Gillin, Paul.},
      url = {http://library.usi.edu/record/315574},
      title = {The new influencers : a marketer's guide to the new social  media /},
      publisher = {Quill Driver Books/Word Dancer Press,},
      recid = {315574},
      pages = {xvi, 236 p. :},
      address = {Sanger, CA :},
      year = {2007},
}