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000315575 001__ 315575
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000315575 010__ $$a  2006022287
000315575 019__ $$a84655157
000315575 020__ $$a9780131856981 (alk. paper)
000315575 020__ $$a0131856987 (alk. paper)
000315575 035__ $$a(OCoLC)ocm70630363
000315575 035__ $$a315575
000315575 040__ $$aDLC$$cDLC$$dBAKER$$dC#P$$dYDX$$dYDXCP$$dBTCTA$$dVP@
000315575 043__ $$an-us---
000315575 049__ $$aISEA
000315575 05000 $$aHF5415.127$$b.F87 2007
000315575 08200 $$a658.8$$222
000315575 1001_ $$aFurlong, Mary S.
000315575 24510 $$aTurning silver into gold :$$bhow to profit in the new boomer marketplace /$$cMary Furlong.
000315575 260__ $$aUpper Saddle River, N.J. :$$bFT Press,$$cc2007.
000315575 300__ $$axvi, 283 p. :$$bill. ;$$c24 cm.
000315575 504__ $$aIncludes bibliographical references and index.
000315575 5050_ $$aA global overview of the boomer market -- The business of health -- Travel : an adventure for the heart, mind, and soul -- It's your passion : make it happen --Sex and romance : I'll have what she's having -- Jeans, jeans, you're young and alive -- Gimme shelter- and a whole lot more -- A family of our own choosing -- Eldercare : the new midlife crisis -- Financing your dream -- On the age beat : the media and the message -- Growing the boomer business : sales and marketing strategies that really work -- The class act : gold at the end of the rainbow.
000315575 650_0 $$aTarget marketing$$zUnited States.
000315575 650_0 $$aBaby boom generation$$zUnited States.
000315575 650_0 $$aOlder consumers$$zUnited States.
000315575 650_0 $$aConsumer behavior$$zUnited States.
000315575 650_0 $$aInvestments$$zUnited States.
000315575 85200 $$bgen$$hHF5415.127$$i.F87$$i2007
000315575 85641 $$zOnline access to table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip0617/2006022287.html
000315575 909CO $$ooai:library.usi.edu:315575$$pGLOBAL_SET
000315575 980__ $$aBIB
000315575 980__ $$aBOOK